“The Truth is Out There”… “Believe the Lie”…. “Fight The Future”…. I see nothing different about “Save The Cheerleader” (other than it being more kooky, and that somehow makes it more intriguing).
Okay but other than “The Truth is Out There” which goes beyond a simple catchphrase and manages to neatly encapsulate the entire series, the rest of the X-Files’ taglines were painfully lame. I mean, “Fight the Future”? I like non sequiturs as much as the next guy but that’s just stupid.
The problem with “Save the Cheerleader, Save the World” is that in the context of the show it was a nearly throwaway line which was only memorable because of how opaque it was (from the characters’ perspective). Not to mention that it has extremely limited applicability but the ad campaigns made it seem like it had that thematic angle going for it that “The Truth is Out There” had/has.
Even if you accept the taglines as necessary for the show’s promotion, the breathless delivery and persistently ominous tone of every ad seem to promise endless action and revelation in each episode. Assuming for a moment that it was possible to create a show like the one they seem to be advertising I can’t imagine a way it would not be 100% unwatchable.
Which I guess is my real complaint in the end: It always seems like they’re advertising a different show than the one I watch every week. But the show I watch is really good and the one they advertise looks really lame. It’s that disconnect that drives me nuts.
Doctor Mac:
March 1st, 2007 at 1:33 am
“The Truth is Out There”… “Believe the Lie”…. “Fight The Future”…. I see nothing different about “Save The Cheerleader” (other than it being more kooky, and that somehow makes it more intriguing).
ironsoap:
March 4th, 2007 at 9:22 am
Okay but other than “The Truth is Out There” which goes beyond a simple catchphrase and manages to neatly encapsulate the entire series, the rest of the X-Files’ taglines were painfully lame. I mean, “Fight the Future”? I like non sequiturs as much as the next guy but that’s just stupid.
The problem with “Save the Cheerleader, Save the World” is that in the context of the show it was a nearly throwaway line which was only memorable because of how opaque it was (from the characters’ perspective). Not to mention that it has extremely limited applicability but the ad campaigns made it seem like it had that thematic angle going for it that “The Truth is Out There” had/has.
Even if you accept the taglines as necessary for the show’s promotion, the breathless delivery and persistently ominous tone of every ad seem to promise endless action and revelation in each episode. Assuming for a moment that it was possible to create a show like the one they seem to be advertising I can’t imagine a way it would not be 100% unwatchable.
Which I guess is my real complaint in the end: It always seems like they’re advertising a different show than the one I watch every week. But the show I watch is really good and the one they advertise looks really lame. It’s that disconnect that drives me nuts.