Groans and Eye Rolls

I’m sorry, were you expecting more? Something profound, perhaps? Nope, sadly, they just want money. As a matter of fact, as a publicly traded company, they are obligated to make money. Anything else? That’s just marketing. Plain, simple and ugly.

I’ll tell you why Apple doesn’t care about gaming: They don’t think there is enough money in it. Could they put out a gaming rig? Sure. But they won’t because they don’t think it will increase sales enough to make a difference.

Florian Eckhardt thinks the reason is that game computers are centered around upgradeability and Apple would rather you buy a new computer than upgrade, which is a valid point. But it still comes down to money: It would cost Apple money in upgrade-system sales to provide an open box system suitable for gaming.

It’s kind of unfortunate, but it is what it is. For the most part I’m content to use Macs for computing stuff and play video games on consoles. The crazy thing about open markets is that I actually have that choice. Not as crazy as the notion that a company would turn down the opportunity to improve their products’ capabilities for some sort of altruism or bravura of concern for the family unit, but still.

Finally, (and this one didn’t annoy me, really, I just wanted to link to it) Tales of a Scorched Earth reviews X-Men 3 and hates it. Or at least compares it unfavorably to the uncomfortably campy Batman Forever (which of course hearalded the second worst movie of all time, Batman and Robin), so I think we agree on one thing: If there is an X-Men 4, it’s going to be dirty booty pants.

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